December 16, 2011 in Organisations
Let’s face it. A business no matter how much it wants to be a one stop shop, cannot do everything. This is why supply chain management is a multi million dollar business. As a business you need to realise that even if you have done your part of the process, inadequate suppliers can let you down.
From a consumer’s perspective, it doesn’t matter if the supplier is at fault, they will hold you responsible for choosing an inadequate supplier, which will tarnish your brand reputation. This is particularly important if you promise or guarantee things which are outside your level of control.