The tremendous approach of digital marketing is taking the entire world by storm. With each passing year, the industry is rising and growing by leaps and bounds. As suggested by International Chamber of Commerce, digital media is annually estimated to grow at 4.5 trillion online ads (it is with reference to the 48% growth it witnessed in the year 2010). Still wondering why your business needs a digital outreach campaign right away? We will give the reason! Know these quick 5 facts about the online marketplace to enhance your business success now.
Fact 1: The Rising Growth Rate
Research by Mckinsey & Company has suggested that global spending on digital media will rise at a rate of 5.1 percent during the tenure of next five years. By the end of 2019, the industry will grow to $2.1 trillion from $1.6 trillion in 2014. Now this is what we call growth!
Fact 2: The Digital Market Is Competitive
Digital Strategy Consulting has also stated that by the year 2018, internet advertising will completely overtake TV forming the largest segment of advertising. Though, the TV advertising budget for the current phase in the US is almost double the amount of digital budget, digital advertising is stated to rise at 10.7% to reach US$194.4bn in 2018.
Fact 3: The Mobile Revolution
Since mobile advertising is already booming, Heidi Cohen has suggested the use of smart devices in the marketplace will continue to sky rocket. The research projected mobile advertising to grow to $28.48 billion in the year 2015. The research also projected Google as the dominant of the market, having 35.17 percent net US mobile advertising revenue share.
Fact 4: The Onset of Digital Ads
Digital Strategy Consulting believes that in the coming four years, the digital ads will pave the way for ultimate global media growth. It will account about 28.2 percent of total ad investments with 10.6 percent share of mobile ads. Mobile technology has fuelled the digital ad spend scenario from 17.7% to 15.5% rise in the year 2014 and 2015 consecutively.
Fact 5: What CMOs have to say about Digital Marketing?
According to AdWeek, more than one-third of CMOs believe that digital marketing will account for 75 percent (or more) of their spending in the coming five years.