2016 was a year that saw interactive content and social media integration reach new heights. New platforms were developed that allowed marketers and business owners to gather user data like never before.
Let’s look ahead with our list of seven marketing trends that will drive business success in 2017.
We’ll See the Actual Rise Of Augmented Reality.
One of the most exciting new technologies which is sure to impact digital marketing in 2017 and beyond. Virtual reality and augmented reality development is quickly reaching critical mass which will have far-reaching implications on the way users interact on a daily basis. Expect marketing tools to enter this arena quickly this year, especially in the fields of education, digital design, and entertainment media.
Live Video Streaming Will Fully Take Off.
Video content in 2016 exploded and 2017 will be the time when it completely takes off. Live video will be used by more brands and a greater number of people than any time in recent memory.
“Being Live” is one of the fastest and easiest ways to connect to your followers on Facebook.With faster internet and smart phones becoming the norm, live streaming video has become a trend of its own.
The Return Of Native Advertising.
Native promoting has taken the upward ladder; as buyers overlook traditional advertising methods. Native promotions and advertising is an effective and sometimes sneaky way to gain the attention of your customer.
You should expect to see newer and improved methods of native advertising offered by key publishers, or brands who have in the past opted not to offer this method of advertising.
Brands Will Increasingly Target Niche Markets.
This has arisen, out of necessity.Engaging a smaller scope of demography with a precise topic is critical to developing your client base. Accordingly, we are expected to see organisations using more targeted, individual level campaign techniques.
Immersive Experience Content Marketing.
2017 is all about experience. Think 360 degree videos to make your viewers feel like they’re living the moment, or live webinars and interactive workshops to allow people to be engaged with you and your content. The motive is to provide a certain level of interaction in a way that makes the audience feel like they’re a part of something special.
‘Dense Content’ Will Become Essential To Cut through The Content Noise.
Attention levels have fallen to goldfish-like levels, and we’re only going to grow more intolerant and difficult. The endless scrolls of social media news feeds and unlimited streaming of content has constrained us to sift through the greater part of messages we see as white noise.
We graze through articles. We skip posts. We simply share content by having a look at the headlines. In response, branding experts are expected to realize that dense content is the solution, ensuring every bit of content counts.
Data Visualization Tools Will Greatly Expand.
Technology has eventually caught up to the “interpretation” part of data analysis where there are numerous data visualization tools on the market already. In 2017, businesses would want to start making use of them. Technology is likely to be more enhanced and sophisticated while the data analysis needs will be greater than ever.
Here are a few of the digital marketing trends that is likely to rule 2017 and keep you ahead while being a part of the innovative curve.
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