Spot the mistake with My Career?
Here’s a hint for you, look at the last date in March and then the first date in April. As you can see the month of April is wrong. Now, how can a multi-million dollar business such as My Career get this so wrong? Well the answer is a LACK of proof reading of course!
What is proof reading and why is it important?
Proofreading is defined as the second last step before a quality outcome can be achieved.
It’s important to note that no matter how great the project or design is, no one will care (sad but true), if they find errors on it such as a spelling mistake, typo or grammatical error.
So, if you want your organisation to be seen as high quality DO NOT produce anything until you follow a proof reading procedure such as outlined below. Because, remember everyone makes mistakes!
What should I do to instill a proof reading process in my organisation?
A proof reading process does not have to be a long, complicated or difficult procedure. Often the simplest procedures are the easiest and most successful to follow, as indicated in the diagram below:
1. ALWAYS ENSURE that the deliverable is printed and handed to at least TWO people with reasonable editing/proofing skills. The staff members should view both the proof on screen and off screen as often what is picked up during both exercises will be different.
The two staff members should in particular focus their efforts on the following areas:
*Grammar, punctuating and spelling errors
*Spacing and inconsistency issues (ie. different dot points used throughout the document)
*Incorrect contact information (including phone numbers and URLS)
It’s important to have other staff members look at your content. Fresh eyes will pick up on mistakes that you may have skipped. Also – ensure that the two proof readers use red pen, as comments via black or blue pen can sometimes be disguised.
Checking contact information is important because you will be surprised by the number of times contact information is misspelled or incorrect. After all, what is the point of having a call to action if no one can contact you?
2. After the above step has been completed, make the changes and have the staff members re-look at the deliverable. You will be surprised by what will get picked up this time around!
3. After this step has been completed the deliverable should be ready to be printed. If you followed the above process no mistakes should hopefully be present!
Until next time,
Cents and Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.