A competitive advantage is a condition or circumstance that puts a business in a favourable or superior business position. Knowing what your competitive advantage is, is important, it helps guide your business and ensure your marketing is effective. The best way to determine your competitive advantage is to think of other business owners such as Richard Branson. What would you say is his competitive advantage? Do the same for yourself and your business.
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.