A marketing strategy and plan is a roadmap that defines your goals and objectives and what you need to do in order to achieve them. There are generally four types of objectives:
- To Increase market share in existing markets with existing products or services
- To develop new markets for existing products or services
- To innovate by developing new products or services
- To diversify into new markets with new products or services
Most businesses do not have the resources to attempt all these objectives at once. Nor should you feel the pressure to do so, you will do better to focus on just one or two of them at a time. Remember, the tortoise runs the race at the end.
When developing your marketing plan or strategy it’s important to ensure you set key milestones along the way. After all, how can you measure success, if you don’t know what success looks like.
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.