The key difference for advertisers to understand between Facebook and Google lies in the purpose behind the advertising.
Time spent on Facebook tends to be than longer Google search, which would make Facebook preferred for building brand awareness.
Google AdWords is the ideal venue for business looking to drive clicks and conversions for specific products; Google searchers often have a specific intent in mind, while users often go to Facebook for social reasons.
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.