Branding is a way of identifying your business. It is how your customers recognise and experience your business.
Your brand should reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and ‘personality’ of your business.
Creating a strong brand involves in-depth research to work out why customers should be attracted to your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust.
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.