If you are still paying full price for items it’s not good enough, because I want you know that you can save $100s if not $1000s by being aware of the retail sale cycle!
1. Sign up to the retailer’s facebook and twitter pages (if they have one) – One of the key ways retailers are notifying their fans about upcoming sales is through facebook and twitter. Why they use these tools for promotion, is the fact they know you have some level of interest in their items and therefore the conversion rate to sale should be easier. In addition, it’s also free for them to do so!
2. Take note of upcoming public holidays, long weekends – One of the main ways retailers coordinate sales is through public holidays. A perfect example of this is the current pre Easter sale, which will then turn into the Easter sale and post Easter sale…
3. Shop on Thursdays – As retailers are open later on Thursdays and it’s generally a quieter day than Fridays, retailers often have sales commencing on a Wednesday or Thursday – so if you want to grab a great bargain before they all sell out Thursday is the best day for this.
4. Shop near the end of trading for the day – Often you can get an extra discount by shopping close to the end of trading, this is because the staff want to go home, so their guard is down! I managed to knock off about $2500 from the purchase of a new car by using this strategy!
5. Shop near the end of the month – by the end of the month, retailers will know how they are tracking and whether their gross sales are above, on, or below target. This is why retailers often have ‘last minute’ sales at the end of the month.
Good luck with your next shopping adventure! Now you won’t have to feel so guilty! So make 2011 the year of consumer!
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Cents and Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.