Social search is a type of web search that takes into account the social graphs of the person undertaking the search query. It’s one of the main reasons Facebook has been so profitable, because they have been able to target adverts based on the needs of the end user. It’s also increasingly being used across the Google advertising network, so if you visit a site you will most likely see the site again and again through re-marketing advertisements.
Google +, although not as popular as a social media platform when compared with Facebook is an SEO goldmine when it comes to organic search engine rankings.
If you are a business that is suffering from poor organic rankings, create a Google + business page. It doesn’t take very long to implement and it will greatly improve your SEO rankings.
In order to build a strong foundation for SEO, you need to undertake the following tweaks to your Google+ business page and to your personal profile.
- The SEO title is that the name of the Google+ Business page. Avoid attempting to stuff any keywords into the title as it is very unprofessional to do so.
- Ensure what you link to on Google + is also linked to Facebook. The links that are posted on Facebook make a strong effect on overall SEO and therefore help improve both your social search rankings and your organic search engine ranking
Until next time,
Cents and Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.