In a recent Cleo magazine ‘investigation’ (if you can really call it that) the use of statistics were manipulated to hide the truth regarding the equal pay debate. Please note we are not arguing that this issue doesn’t exist. Instead we are disagreeing about the way Cleo presented its facts.
Issue 1: Industries selected
The companies selected in the article were mainly from the finance and insurance industries. Traditionally, these industries were run by men and therefore are more likely to be dominated by men. Although it’s taken some time, women are beginning to gain high level positions within these industries. Just look at Christine Bartlett, who is Executive General Manager of NAB, one of Australia’s top 4 banks. Furthermore in 2012, Australia topped a list of 128 countries for women’s access to education, equal pay, childcare and anti-discrimination policies.
If you compared men vs women in other industries such as government, education and health care, the statistics will be different. From first hand experience, the majority of businesses within the marketing sector that I’ve worked in are dominated by females. Just google equal opportunity employer and you see a full list of those businesses who do not discriminate between the sexes.
Issue 2: The presumption that just because we are female we deserve special treatment
As a young female business woman trying to grow a startup company, I appreciate that women should receive recognition for their hard work. However to expect it because you are a woman is wrong. No one regardless of sex, age, or race, should be given something just because it’s politically correct. The job should go to the best person for it. If we start expecting things, we won’t work for it, which will be more damaging in the long run.
I once worked for a workplace where women were given special treatment over others and it was terrible. It was just as bad as working for a male dominated business. Worse still, women with children were given further special treatment than those without children. When it comes down to it, we all make individual choices. I know plenty of women without children who have just as busy lives than those with children. NO ONE regardless of the circumstances deserves better treatment. Do your job right and you should be recognised for it.
Issue 3: Using it as a promotional feature for advertising purposes
At end of the feature, Cleo announced that they were running a special campaign offering 17.5% discount on goods sold for a month from selected businesses. This I found just left a bad taste in my mouth.
After undertaking some research, it was interesting to reveal that out of the four companies featured, only one had a female co-CEO. Napoleon Perdis did have a female director, whereas the management of Next Athlesiure Pty Ltd and The Iconic were heavily dominated by males.
- Napoleon Perdis: has three directors. Two male and one female
- The Glue Store (owned by Next Athleisure Pty Ltd): CEO, CFO and Group Project Manager are all male
- The Iconic: CEO, CFO, CTO and MD are all male
- Boohoo (UK based brand): CEO, group finance director, but also has a female Co-CEO
Doesn’t this sound like a campaign designed to fight female equality in the workplace? Cleo when founded by Ita Buttrose was a magazine at the forefront, something to be proud of or aspire to be like that best friend of yours. Now it’s like that friend who whines and complains for the hell of it!
Read the full article here!
Cleo you have lost me as a subscriber.
Until next time,
Cents and Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.