In today’s day and age, it still surprises us that organisations can get their facts wrong. With the internet checking facts is easier than it has ever been (of course you need to make sure it’s a reliable source – but that’s a topic for another day!) We recently subscribed to Facebook posts by Daily Life – an online magazine/website dedicated to topics relating to entertainment, news, love and life and fashion.
The other day they had an article about the new tv show ‘The Carrie Diaries’, the article was well written but had a major incorrect flaw to it. Do you think you can spot it?
Anyone who was a fan of Sex and the City would know there wasn’t three movies but just two. Although this mistake isn’t a serious one, it does show how easy it is to make a mistake and why you must proof read materials! This mistake could have easily been avoided by doing a simple google search.
Now, how does the power of social media relate to this example? Quite simply, Daily Life posted about the article on their facebook page.
Social media allows organisations to interact with their users/customers in ways that organisations could not do in previous years. As a result, organisations must be aware of the fact that they may not get the responses they don’t normally want! In this case, Daily Life responded to the issue in the best way possible – admitted to their mistake, fixed it up straight away and thanked the consumer for their input!
The lesson here is if you do make a mistake, own up to it, fix the mistake (don’t try to hide it). Remember to be effective in social media, you must be transparent!
Until next time,
Cents and Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.