5 Digital Marketing Statistics that Proves How Important Digital Marketing is for YOUR Business

July 22, 2016 / no comments

The tremendous approach of digital marketing is taking the entire world by storm. With each passing year, the industry is rising and growing by leaps and bounds. As suggested by International Chamber of Commerce,  digital media is annually estimated to grow at 4.5 trillion online ads (it is with reference to the 48% growth it witnessed in the year 2010). Still wondering why your business needs a digital outreach campaign right away? We will give the reason! Know these quick 5 facts about the online marketplace to enhance your business success now.

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Many parts to the puzzle

June 10, 2016 / no comments

Being in business, in this wild, digital world, can be a crazy puzzle and sometimes not all the pieces fit. The pieces can include social media, and all those different channels, search engine optimisation (SEO), website development, website hosting, digital marketing, training and development. The list can go on, but let’s start there. What you need is a total package, of all the above, which gives you results, and has very little sky pieces, which are so tricky to put together.

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Why I love using #hashtags, and why you should too.

February 16, 2016 / no comments

As a pesky millennial myself, I had no idea what the hell the (#) pound key was, this was until I had a very long (technology related) conversation with my mother regarding their use. This convo inevitably resulted in her teaching me what the pound key was. While the hashtag –or pound- symbol may have been around for some time now, the principle as know it today, wasn’t used until Twitter introduced it to the World Wide Web in August 2007.

Essentially the hashtag is a hyperlink, it may be a label indicating a connection or a metadata tag that is used on blogs and social networks. Hashtags give the user the flexibility to allow messages, posts and blogs with a desired theme to be grouped together and made easily accessible for anyone to view. For example, this post will use the hashtags #smallbusiness #socialmedia #blog #vent2me #hashtag.

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The evolution of your brand

January 29, 2016 / no comments

When you are in business for yourself, or a small business with other people, often the brand and vision you begin with changes over time. And this is not a bad thing. You determine where your brand feels strongest, what you love doing the most, and where your target audience lays. You also discover that being in business and doing everything can be very tiring and disheartening. You need to be true to yourself, which will give you a much more powerful and honest branding experience.

I have been in business now, for myself, as a digital marketer, for three years. I am not the same person I was three years ago. I love digital marketing, don’t get me wrong, but I have discovered I love teaching, mentoring and sharing what I know with others.

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Happy Birthday Capricorn

January 9, 2016 / no comments

It’s my birthday!

I love January. It is a New Year, we’ve just partied, and we’re making new friends, new resolutions and new goals for ourselves, our lives and our businesses. Plus, January is when my birthday is. This means I am a Capricorn, not an Aquarian.

I know there are a lot of people out there who think astrology is a whole bunch of mumbo jumbo. But I like to think of it as a playful guide. I don’t run my life by the stars, but I think there is some cool stuff behind the star signs. A friend I know, a writer, who is a Gemini, is such a Gemini he is annoying. Or he is just annoying anyway? Who knows, but it is fun to say it’s because he is a Gemini.

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Bringing industry into the classroom

June 19, 2015 / no comments

On Wednesday 17th of June, Certificate IV in Marketing and Certificate IV in Business students from Swinburne University of Technology (TAFE) got a taste for the real world by participating in a mock trade show event. In order to participate, students worked in a group to develop an innovative product that could be sold in the real world.

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Why are webinars all the rage?

July 3, 2014 / no comments

A webinar is a web presentation that’s delivered by a hosting supplier to an audience of individuals. Webinars are an invaluable marketing tool which help to generate leads, attract new signups and build brand recognition.

The great thing about offering a webinar is that you know your audience is interested in the subject on offer. This is often quite useful as it allows the presenter to onsell a product or service that one is providing as the webinar audience are considered ‘hot prospects’.

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