Once upon a time, there was a young girl who after turning 18 years of age loved visiting Club Retro. With her fair maidens by her side she would go looking for Prince Charming whilst dancing to a wide range of classic hits. Although, she never met her Prince Charming at Club Retro she always had fond memories of the venue. Fast forward eight years later, now engaged to her Prince Charming and out to celebrate her upcoming nuptials, her fair maidens had arranged for a fun night at Club Retro.
After arriving by foot around 9.30pm and with 18 other girls and one mother of the bride in tow, everything was set for a fun night out. But alas, it was not meant to be. The princess and her party were greeted by three trolls who did not want them to cross the gate and allow entry into the venue. Controlled by a wicked blonde witch, the three trolls denied entry to the Bride-to-be’s mother for not having any photo identification on her. It was clear that the trolls were under a deep witch’s curse and shouted abuse at the poor princess and her party of 20.
Their policy they said, denied entry to anyone without photo ID and that we would have to move on. Although standing on a path that was Crown’s property we were apparently not allowed to stand on it. The poor princess found herself in tears pleading to allow her mum into the venue. It appeared that the head troll named Julie was immune to tears and this just set her off further. Comforted by her friends especially the lovely lady in white, Lucie, the princess and her friends moved onto another venue.
On arrival to FAD Gallery, which was recommended by another bride to be, Sian, we were pleasantly greeted by gate keepers who clearly were not bewitched. They let us in without a fuss and the night carried on with much money, laughter and fun.
The Princess was glad that humanity still existed in the world and is ever appreciative of her wonderful fair maidens, Claire, Nikki, Sarah and Bindi who ensured the night would not be ruined by the wicked witch and her trolls.
The morale of the story: Think about your customers and how valuable they are to you as a business. As a result of the bewitching spell at Club Retro, the owner missed out on beverage purchases. Worse still, they also have lost a customer for life who was very loyal to their establishment.
Until next time,
Cents and Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.