We are often asked how to build a social media presence, the simple answer (and the sad reality) is that there isn’t really a quick solution. However, there are simple things you can do that will help build natural growth. One of the simplest, is to include your social media icons (with links) to the relevant social media pages in your email signature. We can tell you now if you aren’t doing this, you are missing out, and we can assure you that your competitors will be doing this – so for once it’s best to jump on that bandwagon!
Why include social media icons in your email signature?
One of the most used and common form of digital marketing is through the use of email. Email marketing is a popular internet marketing tool because of its cost-effectiveness and ability to be used with relative ease.
An effective way to increase brand visibility is to embed social media links and icons into the email signature of your business. Through these links, brand awareness is able to increase in a more natural way than through paid advertising campaigns. This means that the customers/enquirers who do follow your social media pages through the email signature are more likely to be genuinely interested in your product than those who stumbled upon the page through paid advertising.
As a result it’s important to remind your customers and enquirers that your business is social. By linking the social media icons in your email signature, you are making it easy for them to find the pages, which should in time increase the number of fans/followers.
I see businesses that promote the fact I can gain 1000+ fans within a short time, is this a good idea?
NO! This is not a good idea, the purpose of social media is to have a transparent form of communication between your customers and your business, companies that tell you this need to be avoided like the plague. Social media only works effectively if it done for genuine purposes. Although it may take time, in the long run your strategy will be much more successful.
I want to add my social media icons to my email signature is there a template I should follow?
Yes, there is a simple template you should follow to ensure your email signature and social media icons are effective. Don’t pay for the template to be developed, you can do it easily yourself, just follow the example below (please note as it’s an image, the social media icons do not link)!
Thank you for your support throughout 2012! We wish you a wonderful new year celebration!
Until next time,
Cents & Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.