Since we started back in 2010, we have grown from an advisory blog to a full service marketing agency, so it seemed to fit that we develop a new brand identity. We strongly believe in the range of services we offer to both consumers and businesses and knew that rebranding would help Vent2Me grow.
We decided Vent2Me required a more distinguished look than its previous version and my business partner and I worked together to ensure we came up with a look that would generate growth.
Rebranding is one of those things that businesses often feel scared about because there is a fear of the unknown. Businesses tend to question why they need to change, because isn’t the way they have done things previously, good enough?
The answer is ‘NO‘. Rebranding is an important part of running a business. Even if you do not aspire for further growth, you must always consider refreshing your look every 2-3 years, because if you DON’T another competitor will.
The other misconception is that businesses think rebranding needs to cost hundreds or thousands of dollars. The truth is rebranding doesn’t have to cost the world, you can implement rebranding by undertaking small changes that you make along the way. This can include:
- Changing/adding or deleting a slogan
- Changing colour scheme
- Changing the language style of your business (ie making it more/less formal)
- Changing your logo
Rebranding can work well by implementing the change in stages or undertaking a full change in one go. The way you would go about it depends on the nature of your business, your customer base and of course, budget. In the case of Vent2Me, we undertook the rebranding process in stages as we wanted to concentrate on certain areas first before undertaking a full brand refresh.
Below are some examples of well known brands that have refreshed their look throughout the years:
The three things you must always consider when rebranding includes:
1. Your customer base: Always ensure you include your customer base in the consultation stage prior to making a decision. Even if it’s an informal chat, you will often be surprised by their perceptions/thoughts.
2. Budget considerations: Budget is always important, but don’t think about it in the negative sense, think about how the amount of budget you do have will help you achieve your goals. Once you think about your budget in this light, you will be surprised by how many opportunities you have for rebranding.
3. Don’t just do something because others are: From an early age we always want to do what our friends do and it’s the same later in life. If x,y,z is doing this, we should too. This is wrong, only implement something for your business if it has a strategic goal/purpose behind it.
This is particularly true with social media. Yes, social media is popular and having a presence on it can be good. But what’s the purpose behind it? People will only engage with your page if it contains content. So, before you start thinking you must set up that facebook page, think about what you are actually going to do with it. Why would a consumer want to engage with your business through social media? Trust me, social media isn’t as easy to implement as you think. It takes time to build an audience.
Until next time,
Cents and Sensibility
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.