One of the major concerns for the modern entrepreneur is how to bring their business to the limelight. The advent of social media marketing has in some ways made this concern even more daunting, but it has also made business promotion a lot EASIER.
Now the question comes- How can I determine which social media marketing platforms are right for me?
One of the most amazing features of social media marketing is that it provides business owners with the ability to build an audience base that is specific to their niche.
If you are a time poor business owner, like most of us are! It is important to be very particular as to which social media platforms you use. Not all individuals or organizations can use every platform perfectly. Rather than spreading your resources too thinly, it is recommended to only use the most critical social media platforms for your business.
Being focused will help you gain the right followers. The biggest mistake you can do is to use every social media tool because that is what your competitors are doing. Remember, every business is unique and keeping up with ‘The Joneses’ is a waste of resources and time.
It’s not about making your presence felt everywhere; it’s about being in the right place that matters.
Facebook: It remains among the top players in the social media arena, with more than 1.86 billion monthly active users, a strong Facebook presence gives you access to a large potential customer base.
With its large user base, it’s hard to find anyone who is not on Facebook. Facebook has clever targeting options via organic (paid) and unpaid posts.
Not familiar with the Insights feature? You need to be. The Insights feature provides you with the best timing to post content making it an invaluable tool for any social media marketing strategy.
It is important to add that Facebook doesn’t just revolve around selling. The best way to use Facebook is share behind the scenes information and tips and tricks. If completed in the right way, your fans would become loyal ambassadors making Facebook a very noteworthy lead generator.
Pinterest & Instagram: If you want to show behind the scenes imagery of your business, its values and what matters most, then look no further than Pinterest and Instagram.
With Instagram, the usage of Hashtags (#) creates a specific needs based audience. Instagram users continue to grow on a monthly basis, with users particularly noticing visual content that is inspirational, informative and of a positive nature.
While Pinterest may principally be an instrument to connect with prospective consumers, it simultaneously plays an active role in the Business to Business (B2B) world. Pinterest is one of the largest sources of traffic to Shopify stores. Pinterest, which mostly has a female audience, is ideal for businesses whose visual images are the main selling point.
YouTube and other Video networks: Video marketing is the new in-thing and YouTube is the king of video networks. It is something that is accessed worldwide where individuals and businesses post videos with the intention of receiving the most views.
As YouTube is the second most popular search engine after Google, videos that share expert tips and tricks while demonstrating your product or service in a visual way work best.
Twitter: It’s a continuing conversation as the likes of text messaging that has become extensively popular amongst the masses.
Unlike Facebook, LinkedIn and other social media platforms, Twitter is much more public. Twitter emphasizes being “impromptu” and sharing what matters most in short bursts of information. It’s for the businesses and individuals who have messages to convey frequently and prefer to reach the masses almost instantly.
LinkedIn: At time of publication, LinkedIn maintains itself as the number one social media platform for business to business networking. Being active all the time isn’t enough. People visit LinkedIn for the sole purpose of expanding their contacts and doing business, so much so that LinkedIn is considered as virtual networking between people from around the globe.
In summary, it’s difficult to make a constant and dynamic presence felt on all platforms so picking two to three that will enhance your communication with your target audience is always wise. Keep a close watch of your postings, interactions and comments or employ someone who is capable of doing so — closely.
Social media only plays its part if you stay active and make your presence felt. It’s much more than putting up a random post here and there complemented by a photograph. There’s creative copywriting involved, captivating visual deployment, extensive market research and analysis.
If completed successfully, social media can make the difference in barely moving close to the target to exceeding sales targets.
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