How organisations should handle negative reviews or fake reviews on websites such as trip advisor

September 16, 2011 / no comments

A recent article regarding fraudulent reviews on the popular travel site ‘Trip Advisor‘ has given us an excellent topic for a new blog post.

Web 2.0 is all about sharing, reviewing and participating in virtual communities, it’s for this reason that it’s no surprise that review websites are becoming so popular. But what should you do if you are an organisation that has recently received a negative or fraudulent review?

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Not happy with an organisation? Vent2Me about it!

January 16, 2011 / no comments

Recent media reports regarding the war against online shopping and retail giants such as Harvey Norman, Myer and so forth provides a perfect example of ‘out-of-touch’ organisations who do not know what their customers want.

In this example, if Gerry Harvey spent the last two years developing an online retail strategy, instead of fighting and arguing against the rise of online shopping, things could have been very different for him, and I’m sure customers would have been happy to purchase items through them (read our previous blog post for our take on online shopping).

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