Hospitals – it’s one of those words that can make people cringe for many reasons, the food, the administration, the staff, and the lack of free parking… Just recently my mum was in hospital for an operation. The hospital located in the city of Knox, has just undergone recent renovations, so although it’s looking more like a 3.5 star hotel than a hospital, the recent renovations have obviously resulted in smaller budgets for staffing. As a result patients are not receiving the service they require. Don’t get me wrong, I’m not blaming the nurses as I’m sure they mean to do well but when you are understaffed you cannot give 100%. As a result it left a frustrating experience for both my mum and her family who came to visit her.
As I repeatedly say through my blog posts, when you are a service organisation you need to provide an adequate level of service. If you don’t people will leave feeling disgruntled and will not choose them as their preferred service provider again. It doesn’t matter if you are a hospital, clothing store or restaurant this principle remains the same. And although a renovated shop fit out is important, if you don’t have adequate staffing to back it up, you might as well say goodbye to the customer!
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.