Why Wix Sux
In this digital age, the keystone to your digital marketing and promoting empire is your website. If you don’t have even the simplest of web footprints, you are missing out on so much sales potential.
There are a lot of options when it comes to getting yourself a website. You can spend a few hundred dollars for a site which has common elements plugged into a backend, to many thousands of dollars getting yourself a professional and slick looking website. And the service and results you get from spending all this money can be anywhere from totally fantastic to frustratingly slow and laboured.
You can also do it yourself with WordPress, which is my personal favourite. A template driven platform with a load of user-added features and plug-ins, and an amazing amount of customisability to go with it.
And then there is the click and drag, WYSIWYG (What You See Is What You Get) website builder called Wix. It looks slick and flash and very easy to use, and certainly, with very little exposure and with some playing around, you can build yourself a website which looks great. But is it really?
What is wrong with Wix? Why is it that Wix sux? First let’s look at the SEO component. This is possibly the most important part of your website. It is what Google uses to find and rank you, it is what allows people to find you when they use search online. The code behind the scenes of a Wix site is so bloated and messy that it is almost impossible to have any effect on your rankings thanks to SEO keywords. All the important tag words are lost in a sea of waffle and junk code.
What’s next? The URLs of the free Wix sites are not search friendly. What does this mean? How often have you seen the web address of a product or service which is literally the URL in the address bar? That is strong search ability right there. With a Wix site? Not so much. Google will bring URLs which match your search to you way before a Wix site, because when you’re using Google, you don’t search for Product + Wix.
And the look of a Wix site? While the claim is it looks professional and easy to design, what happens, in effect, is a cookie cutter approach. You can click and drag shapes and elements around the website to fit, but it has that cheap template look about it. You can really tell a professionally designed and visually pleasing website when it sits next to a Wix site designed by anyone.
And do you know what? You can actually pay Wix money to have a professionally designed website done for you, by them. What does this say about a company which promotes their free-to-use templates to be fantastic, but hey, if you want to pay money we will design you something better. Are they saying their product is not good enough as it is? Are they deliberately giving you access to something which sux?
I like using WordPress for myself and my clients. It is priced well for those on a budget, and it has tools to give your website power and functionality. If you too want to give WordPress a go, I have for you a free manual you can download to get you started.
Your website is the foundation of everything you do online. Don’t mess it up with shiny objects and free candy.
Julia Taine, Executive Director of Vent2Me, is a marketing problem solver and mentor. A mover and a shaker, Julia sees a niche in an industry, and takes it, by making it her own. Julia started Vent2Me, because people she knew were struggling with their online presence and their digital strategies. Julia knew she could help these people, and so here she is today.